Privacy Policy

Current version: 1.0
Published: 24 May 2024
Latest updated: 24 May 2024

1. Introduction

eComID AB (“eComID”, “we, “our”, or “us”), registered with the Swedish Companies Registration Office under company number 559428-6188 and with its registered address at Fiskargatan 8, SE-116 20 Stockholm, Sweden, is responsible for your personal data in accordance with the General Data Protection Regulation (”GDPR”) and other applicable data protection laws.

We are committed to protecting your privacy. This privacy policy (“Privacy Policy”) explains how we collect, use, disclose, and safeguard your information when you use our services ("Services"), interact with our website, or engage with us through any other online platform. By using our Services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the Services.

What is personal data? In legal terms, ‘personal data’ is any information relating to an identified or identifiable natural person (the ‘data subject’). According to the GDPR, personal data includes any information that can identify a person or be linked to that person, such as a name, identification number, contact information, online identifiers like IP addresses, or factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of a person.

2. Information we collect

We collect and process the following information:

• Personal identification information: Name, email address, phone number, and postal address;
• Usage data: Information on how you use our Services, including but not limited to size and fit preferences,and feedback;
• Technical data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Services;
• Information about your contacts with eComID’s customer service: Recorded phone calls, chat conversations and email correspondence;
• Your contacts with the stores you shop at or visit: Information about how you interact with stores, such as whether you have received goods and the type of store you shop at;
• Information about goods/services: Details concerning the goods/services you have bought or ordered, such as type of item or delivery tracking number;
• Any other information you voluntarily provide: This can include feedback, inquiries, or other data you choose to share with us.

3. How we process your personal data

We process personal data for the following reasons:

• To provide and improve services: Ensuring we deliver and enhance the quality and functionality of our Services;
• Communication: To communicate with you about the Services, including updates and promotional materials;
• User experience: To analyze and understand usage trends and preferences to enhance user experience;
• Legal compliance: To comply with legal obligations and protect our legal rights;
• Recruitment: To process job applications and manage recruitment processes.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Performance of a Contract: To provide and manage our services as per our contract with you or your employer (retailer).
• Consent: Where you have provided consent, for example, for marketing communications.
• Legitimate Interests: For our legitimate business interests, such as improving our services and analyzing usage trends.
• Legal Obligation: To comply with legal requirements.

5. Data sharing

We may share your information with:

• Third-party service providers: Who assist us in delivering the Services, such as data analytics providers and email service providers;
• Retailers: To provide detailed shopping and return data to improve their customer experience and operations incl size, fit and trend data;
• Legal authorities: If required by law or to protect our legal rights.

6. Storage of personal data

We store personal data for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. The retention period is determined by considering the nature, sensitivity, and purpose of the processing, as well as applicable legal requirements. Data is stored within the EU. We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of processing personal data

7. Data subject rights

As a user, you have the following rights regarding your personal data:

• Access: You can request access to the personal data we hold about you;
• Rectification: You can request that we correct any inaccuracies in your personal data;
• Deletion: You can request that we delete your personal data;
• Restriction: You can request that we restrict the processing of your personal data;
• Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format;
• Objection: You can object to the processing of your personal data.

To exercise these rights, please contact our privacy team at [email protected].

8. Lodging a complaint

If you are not satisfied with our processing of your personal data, you have the right to lodge a complaint with the Swedish Authority for Data Protection (Sw. Integritetsskyddsmyndigheten). Information on how to lodge a complaint is available on the website of the Swedish Authority for Data Protection:
File a GDPR Complaint

Contact Information:
Integritetsskyddsmyndigheten Box 8114
104 20 Stockholm Sweden
Email: [email protected]
Telephone: +46 8 657 61 00

9. Data security measures

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk of processing personal data. This includes measures to protect data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

10. Use of cookies and similar technologies

Our Services may use cookies and similar technologies to enhance your experience. Cookies are small data files stored on your device. By using the Services, you consent to our use of cookies in accordance with our Cookie Policy www.ecomid.com/cookie-policy. You can control and manage cookies through your browser settings.

11. Changes to the privacy policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on our website. Your continued use of the Services following the posting of the revised Privacy Policy means that you accept and agree to the changes. We encourage you to review this Privacy Policy periodically to stay informed about any updates.

12. Contact information

If you have any questions about this Privacy Policy, please contact us at [email protected].